If you want to block all advertising, I don’t understand you, but I won’t argue with you either. No one’s going to stop you. But most people just want to block garbage — privacy-invasive trackers, JavaScript that slows our devices and drains our batteries, obtrusive ads that cover the content we’re trying to read.
Are we fighting ads, or are we fighting garbage?
I’m on the side of content blockers and agree with John. When it comes to blocking ads, this is the feature of content blockers that appeals most to me. Truth be-told, I don’t mind good, targeted ads that introduce me to great products and services.
The garbage ads are the ones that offend me. The ads the pop-up modally and force me to wait to close, for me to read them. These are the ads I want the option to block.
I’m in the fighting garbage camp but how would this be distinguished? How is a content blocker now supposed to show me ads someone has deemed “quality”? I’m not sure this is not just another can of worms.